HZ And Co Google Ads Management

Dec 15, 2020 | Customer Case Study, Digital Marketing

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HA And Co – Google Ads Management

HZ and Co is an accountancy, tax consultant and business advisory firm based in Kuala Lumpur. They have engaged  Mediabeza PLT to handle their Google Ads campaign.

Objective of the campaign

The main objective of the Google ads campaign is to generate leads for the company. The leads generated will be used by the company to manually set the appointment with these leads.


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Scope of Service

In order to achieve the objective of the Google ads campaign, Mediabeza PLT  performed the following task:

  • Create a dedicated webpage or landing page to collect information of leads using a downloadable guide / ebook will be given to the leads. 
  • Compiling the information given by HZ and Co and turning it into a downloadable guide / ebook . 
  • Setting up the requirement of the Google ads campaign
  • Monitoring and optimising the Google ads campaign over the whole period of the campaign
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Campaign Results

The following are the results generated by the Google ads campaign

  • Campaign target : Drive traffic to Landing Page
  • Period of campaign : 1 Sept 2020 to 30 Nov 2020
  • Total No of views on the ads : 254,259
  • Total no of Clicks to Landing Page : 4,244
  • Total no of leads/ form submission obtained : 160
  • Percentage of Clicks from mobile devices : 90 %
  • Percentage of Leads from mobile devices : 95 %


Overall the campaign’s main objective have been met with the acquisition of 160 leads interested with the services provided by HZ and Co. 

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