Green Crab Seafood Hutz Facebook Advertisement

Feb 17, 2021 | Customer Case Study, Digital Marketing


Green Crab Seafood Hutz is a seafood restaurant based in Taman Sri Sentosa, Kuala Lumpur. Seafood served in the restaurant include crab, fishes, lobster, tiger prawn, mussels, sea shells and squids.  The restaurant also provide shell out menus. 

Scope of Service

Green Crab Seafood Hutz has engaged Mediabeza PLT to manage it’s Facebook and Instagram social accounts. The management of the services included

    • Managing posting on the above social media accounts
    • Creations of image contents for the social media posts
    • Undertake photoshoot for images to be used for the social media postings
    • Creation of promotional videos for the restaurant
    • Setting up and monitoring of Facebook / Instagram advertisement
    • Advisory for Social Media Management

Social Advertising Objectives

    • Increase Brand exposure
    • Increase engagement, likes, shares from social media posts
    • Increase views from videos created
    • Generate sales from the social media posts and videos. 

Campaign Results

    • A marketing campaign was launched on 21 December 2020
    • The objective of this campaign is to gain link clicks and to generate sales for the restaurant. 
    • Sales are being generated by providing a Whatsapp contact button with the campaign.
    • As of 4 Jan 2021 , the number of link clicks generated can be seen on the image below.
    • The campaign has accumulated a total of more than 2,008 link clicks. The cost per link click is RM 0.62 
    • The campaign has reached more than 150,496 people
    • The campaign has generated more than 322,643 impression ( passes through someone’s timeline )
    • A Total of 2,008 people click the link to Whatsapp. The cost per link click is RM 0.62 
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