📐 The Basis of the Calculation: How We Project Your ROI

Our calculator uses a simple, industry-standard formula to determine the revenue generated from your website, and then models the difference between your current performance and a strategically optimized acquisition website.

1. The Core Formula: Revenue

The fundamental equation is:

The difference between a “brochure” website and a “customer acquisition” website lies in its Conversion Rate (CR). A site designed with clear funnels, strong CTAs, and optimized landing pages will always outperform a static site.

• Your Current CR: This is the baseline you input (e.g. 1.0 %).

• The Projected CR: We conservatively assume that a funnel-focused upgrade will increase your conversion rate by 1.5 percentage points

  • Example: If your Current CR is $1.0%, our Projected CR is $1.0% + 1.5% = 2.5%$

📋 The 4-Step Calculation Process

The calculator performs two main sets of calculations (Current and Potential) and then finds the difference.

Step 1: Calculate Your Current Monthly Revenue

This step establishes the baseline of your website’s performance today.

Step 2: Calculate Your Potential Monthly Revenue

This step models the expected performance after implementing a customer acquisition strategy.

Step 3: Calculate the Monthly Revenue Increase

This is the core ROI figure—the value your new, strategic website will deliver every month.

Step 4: Calculate the Annual Revenue Increase (The ROI)

We multiply the monthly increase by 12 to show the high-impact, long-term ROI of the investment.

Summary to Use on Your Page

“Our calculator simply takes your existing traffic and customer value and applies a modest, achievable increase to your Conversion Rate (CR) that we see our clients achieve after moving to a funnel-focused website. The result is a clear, data-driven forecast of your Annual Revenue Gain, proving that an acquisition website is an investment, not an expense.”

Would you like to refine the $1.5\%$ conversion rate improvement assumption, or are you comfortable using that as a conservative baseline for your explanation?