Laman 22 Cafe Facebook Marketing

Jun 22, 2021 | Customer Case Study, Digital Marketing


Laman 22 Cafe is a cafeteria based in Puchong, Selangor. The food served in the restaurant are Penang Char Kuey Teow, Satay, Fried Rice, and Western Food

Scope of Service

Laman 22 Cafe has engaged Mediabeza PLT to manage it’s Facebook and Instagram social accounts. The management of the services included

    • Managing posting on the above social media accounts
    • Creations of image contents for the social media posts
    • Undertake photoshoot for images to be used for the social media postings
    • Creation of promotional videos for the restaurant
    • Setting up and monitoring of Facebook / Instagram advertisement
    • Advisory for Social Media Management

Social Advertising Objectives

    • Increase Brand exposure
    • Increase engagement, likes, shares from social media posts
    • Increase Whatsapp link clicks from the campaign
    • Generate sales from the social media posts.

Campaign Results

    • A marketing campaign was launched on 8 June 2021
    • The objective of this campaign is to gain link clicks and to generate sales for the restaurant.
    • Sales are being generated by providing a Whatsapp contact button with the campaign.
    • As of 20 June 2021 , the number of link clicks generated can be seen on the image below which are 602.
    • The campaign has reached more than 10,860 people
    • The campaign has generated more than 24,248 impression ( passes through someone’s timeline )
    • A Total of 602 people click the link to Whatsapp. The cost per link click is RM 0.20
google my business audit
MediaBeza PLT