Green Crab Seafood Hutz Facebook Ad Video No 1

Oct 25, 2020 | Customer Case Study, Video Marketing

 Background

Green Crab Seafood Hutz is a seafood restaurant based in Taman Sri Sentosa, Kuala Lumpur. Seafood served in the restaurant include crab, fishes, lobster, tiger prawn, mussels, sea shells and squids.  The restaurant also provide shell out menus. 

Scope of Service

Green Crab Seafood Hutz has engaged Mediabeza PLT to manage it’s Facebook and Instagram social accounts. The management of the services included

    • daily posting on the above social media accounts
    • Creations of image contents for the social media posts
    • Undertake photoshoot for images to be used for the social media postings
    • Creation of promotional videos for the restaurant
    • Setting up and monitoring of Facebook / Instagram advertisement
    • Advisory for Social Media Management

Social Advertising Objectives

    • Increase Brand exposure
    • Increase engagement, likes, shares from social media posts
    • Increase views from videos created
    • Generate sales from the social media posts and videos. 

Campaign Results

    • A video marketing campaign was launched on 22 October 2020
    • The objective of this video campaign is to garner views and to generate sales for the restaurant. 
    • Sales are being generated by providing a Whatsapp contact button with the video.
    • As of 25 November 2020 , the number of views generated can be seen on the image below.
    • The video has accumulated a total of more than 59,000 views. The cost per view is RM 0.02 
    • The video has generated more than 116,363 impression ( passes through someone’s timeline )
    • A Total of 22,433 through plays ( more than 15 seconds views )
    • Generated 58 clicks to Whatsapps 

The video can be seen below

MediaBeza PLT